Hi! I'm Anna Garcia Masfret,
I'm a fashion design manager.

fashion
designer
& consultant

For me, design has to be not only visually beautiful and authentic, but purposeful. I work with fashion brands to build collections that actually sell and help teams do it better.

10+ years experience 15 designers led Barcelona
Foto hero
Lookiero✦ 
Bestseller 
 Noisy May ✦ 
ZALANDO ✦ 
Bershka 
 Zara 
 Stradivarius ✦ 
Oysho ✦  
H&M ✦ 
Mango 
 Hamptons of the South ✦ 
ECOWOMAN ✦  
ZALANDO ✦  
Lookiero ✦ 
Bestseller
Noisy May
Bershka
Zara
Stradivarius
Oysho
H&M
Mango
Hamptons of the South
ECOWOMAN
I work with brands
apparel & accessories trend research collection development womenswear moodboards tech packs fabric sourcing design consulting team management fittings & sampling menswear plus size / curve brand study sales analysis brand strategy
AI
Ps
CLO
Id

projects & collections

        
WW Outerwear FW26-27 — slide 1
WW Outerwear FW26-27 — slide 2
WW Outerwear FW26-27 — slide 3
WW Outerwear FW26-27 — slide 4
OUTERWEAR · 2025
WW Outerwear FW26-27
Nitex Clothing — Medium to Heavyweight Woven
Menswear — slide 1
Menswear — slide 2
Menswear — slide 3
Menswear — slide 4
Menswear — slide 5
Menswear — slide 6
woMENSWEAR · 2025
SS26 Collection Development & Branding
Freelance - HAMPTONS OF THE SOUTH
Noisy May — slide 1
Noisy May — slide 2
Noisy May — slide 3
Noisy May — slide 4
Noisy May — slide 5
Noisy May — slide 6
WOMENSWEAR · 2021–22
Noisy May Collection
Bestseller — Woven, Jersey & Sweats
Alpine Vibes — slide 1
Alpine Vibes — slide 2
Alpine Vibes — slide 3
Alpine Vibes — slide 4
Alpine Vibes — slide 5
OUTERWEAR · 2018–20
Alpine Vibes AW20
Asmara Sourcing — Bershka, Zara, Oysho
Teddy + Poly Mix — slide 1
Teddy + Poly Mix — slide 2
Teddy + Poly Mix — slide 3
Teddy + Poly Mix — slide 4
Teddy + Poly Mix — slide 5
Teddy + Poly Mix — slide 6
Teddy + Poly Mix — slide 7
OUTERWEAR · AW26–27
Wool Coat Tech Pack
Freelance — ORIGIN
Plus Size RTW — slide 1
Plus Size RTW — slide 2
Plus Size RTW — slide 3
Plus Size RTW — slide 4
Plus Size RTW — slide 5
Plus Size RTW — slide 6
Plus Size RTW — slide 7
Plus Size RTW — slide 8
WOMENSWEAR · ss 2026-27
Woven Smart Collection
Mango — RTW & Accessories
New Collection — slide 1
New Collection — slide 2
New Collection — slide 3
New Collection — slide 4
New Collection — slide 5
New Collection — slide 6
KIDSWEAR · 2026
Trend Research - SS27
NITEX CLOTHING — Kidswear Apparel
New Collection 2 — slide 1
New Collection 2 — slide 3
New Collection 2 — slide 4
New Collection 2 — slide 5
New Collection 2 — slide 6
New Collection 2 — slide 7
New Collection 2 — slide 8
New Collection 2 — slide 9
ACTIVEWEAR · 2022
Collection Range + Tech pack
OYSHO — ATHLESURE
Retrato adicional
Barcelona · Since 1992 ✦

Hi — I'm Anna, a fashion design manager based in Barcelona.

With 10+ years building collections for Europe's biggest fast-fashion brands, I know what it takes to go from a concept to a bestselling product. I've led teams of 15 designers across 3 countries and designed everything from outerwear for Bershka and H&M to plus-size RTW for Lookiero.

Currently Global Design Manager at Nitex Clothing, managing womenswear, menswear and kidswear collections for brands across the globe.       

10+
years experience
15
designers led
10+
major brands

experience & skills

2025 → present
Nitex Clothing — Barcelona
Global Design Manager
Leading 15 designers across UK, Spain & Bangladesh.
2022 – 2025
Lookiero — Bilbao
Womenswear Plus Size Designer
RTW and accessories collections.
2021 – 2022
Bestseller / Noisy May — Denmark
Womenswear Designer
Woven, jersey, sweats and licensed products.
2018 – 2020
Asmara Sourcing — Barcelona
Outerwear & Denim Designer
Bershka, Zara, Stradivarius & Oysho.
2016 – 2018
Codigo Studio — Barcelona
Menswear Designer
H&M, Bershka, Zara — outerwear & shirts.
2014 – 2015
Stradivarius (Inditex) - Barcelona 
Design Assistant
First steps in the industry.
software
IllustratorPhotoshop InDesignCLO3D Power BIExcel
expertise
Collection Development Technical Datasheets Moodboards Trend Research Fabric Sourcing Merchandising Fashion Illustration
education
Bachelor of Fashion Design — ESDI Master Fashion Management — EATM
languages
🇪🇸 Spanish
Native
🇬🇧 English
Fluent
🇩🇪 German
B1
🇩🇰 Danish
Basic
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER

let's work together

Have a collection to develop, a brand to grow or a consulting project in mind? I'd love to hear about it.      

send a message